Have you heard of General Motors’ new service called BOOK? BOOK is a car subscription service that enables users to pay for access to any type of Cadillac vehicle any time they want.
With BOOK, users pay $1,500 per month with an additional onetime initiate fee of $500 paid upfront. Industry experts have compared it to a Netflix subscription, but the only current options are for Cadillac vehicles, ranging from an Escalade to a CTS-V. Subscribers can swap vehicles up to 18 times per year through their app. Once a driver has selected the vehicle of their choice, it is delivered by a concierge service.