Whether you were aware of it or not, few auto brands had a better 2016 than Buick did. In fact, according to Robert Morris III, chairman of the Buick-GMC National Dealer Council, the accolades that GMC is racking up, in addition to the new customers they are attracting, has completely changed the company from just a few years ago.
A few highlights from the previous year include Buick becoming the first Detroit 3 brand to rank in the top three on Consumer Reports‘ vehicle-reliability survey. Buick also ranked number one among mass-market brands on J.D. Power’s 2016 sales-satisfaction study.
Additionally, as the auto industry has experienced a push toward crossovers, SUVs, and pickups, Buick and GMC are taking full advantage of the shift. In fact, Buick alone has added three crossovers to their vehicle lineup, and GMC has overhauled the Acadia to be smaller, lighter, and more agile.
The Acadia isn’t the only vehicle model getting a makeover in 2017, though. Dealers can also expect momentum when it comes to the redesigns of the Buick Enclave and GMC Terrain.
When it comes to safety, GM has hit the ground running in 2017. Announcing their new rear seat reminder technology at the beginning of the year, GMC is determined to put an end to children accidentally being left in the backseat of vehicles, often resulting in their deaths.
By winning awards not easily won, and putting safety and new marketing programs into place, Morris believes that GMC has become the crown jewel of General Motors.
“GMC is almost the crown jewel, so to speak, of General Motors. It certainly has one of the highest brand values within General Motors. The brand equity in GMC just dominates the [hot crossover and SUV market] segment,” he said.
One of those marketing programs Morris is referring to is the Essential Brand Elements program. You may have noticed your local dealers undergoing massive renovations over the last few years to fall in line with the latest protocols from the company.
In fact, the Essential Brand Elements program has funneled more than $5 billion to dealers nationwide since 2009. In 2017, GM has no intention of getting rid of this program. This program has become essential to many dealers to help finance renovations and improve business techniques, all adding to customer satisfaction inside the dealership.
A few new elements for individuals to look out for at their local dealership include a business development center, as well as new signs for service lanes and reception areas.
If you aren’t already on the GMC train, it looks like 2017 will be the year they make believers out of everyone.