It may be biased to say, but when it comes to Arizona, we seem to do everything better than the rest. The Arizona Department of Transportation (ADOT) is no exception, and their handiwork on freeway signs throughout the Valley is proof of that.
One of the most important things to know about the Arizona traffic safety sign rules is that they are more permissive than most. And there is a reason behind that; regular traffic signs just don’t catch the driver’s attention. Without a little creativity, and in most cases, a whole lot of humor, most signs go unnoticed by those driving by.
It is because of this reason that ADOT started an exciting campaign designed to boost traffic safety. Rather than the boring “Stay safe and buckle up” phrases, they are utilizing references to many items in pop culture that are trending at the time.
If you’ve been on an Arizona freeway recently, you’ve likely seen references to Adele, Star Wars, Pokémon Go!, and even guacamole. With creativity like that, it’s safe to say that the entire experience is designed to catch the driver’s attention, as well as stress the importance of staying safe on the road, which is the goal ADOT has set out to reach. They stress that the signs are meant to be both serious and fun.
According to ADOT, the signs help reinforce the state’s Strategic Highway Safety Plan, which aims to cut down on DUIs, speeding, aggressive driving, distracted driving, failure to use seatbelts, and other bad driving behaviors.
With a few jokes and simple messages, each Arizona traffic sign will be able to save lives more efficiently. As safe as we may try to be on the road, and on the freeway specifically, it’s all too easy to get distracted. With an eye-catching sign, drivers are reminded to focus on the road, all while enjoying their commute a little more.
While ADOT has done an excellent job with the content they’ve come up with so far, they’re looking for a little help from Arizona locals. Drivers in the area can share their submissions with ADOT until February 19, and the best 15 messages will advance to the next round. In March, the public can then vote on which signs should be showcased on the road starting in April. To submit your own idea, just visit: http://azdot.gov/about/transportation-safety/safety-message-contest
Regardless of the messages picked, one thing is for certain; Arizona drivers can admire the commitment shown by ADOT for road safety, and we can all look forward to the creative signs in April!